Visual Identity Design
Logo suite, typography, color palette, brand guide
Collateral & Packaging
Menus, signage, merch, labels, to-go packaging
Brand Consulting Sessions
Post-branding strategy sessions designed to help owners implement their visual identity with intention
Branding with backbone. Design with flavor.
brand identity that
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Drives revenue
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Elevates guest experience
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Differentiates you in a crowded market
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Strengthens your reputation
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Builds a loyal following
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Makes your brand instantly recognizable online & in-venue
At 5thHouse, we don't just design.
We build high-performing hospitality brands that drive traffic, elevate guest experience, and create long-term demand.
ongoing creative support that
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Keeps your brand consistent as you grow
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Supports seasonal menus, promos, and events
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Ensures polished visuals every time. No in house designer needed
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Maintains brand momentum month after month
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Helps you stay relevant, current, and visually strong
what we do
full concept development that
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Clarifies your story, positioning, and guest experience
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Aligns your menu, visuals, and space under one strategic narrative
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Creates a solid foundation before opening or scaling
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Helps you pitch to investors & partners with confidence
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Makes your brand feel intentional from day one
website development that
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Converts visitors into bookings, orders, and inquiries
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Reflects your true brand experience
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Improves credibility and trust
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Enhances mobile experience and accessibility
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Boosts organic visibility through SEO driven structure
brand refresh that
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Modernizes your presence without losing your identity
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Elevates your perceived value
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Creates consistency across your entire brand system
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Improves first impressions- online and in person
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Repositions you to attract higher value guests
launch support that
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Builds hype before you open
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Generates buzz across social and digital
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Creates a cohesive, confident rollout
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Helps you make an unforgettable first impression
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Drives traffic, press interest, and early loyalty
meet the founder
Hi, I’m Mikee, the founder and creative behind 5thHouse Studio. Before founding 5thHouse, I spent over a decade working inside hospitality — from FOH and events to marketing and venue launches. I’ve helped restaurants build private event programs, reposition brands, and open new concepts from the ground up. Along the way, I’ve gained a deep understanding of what it takes to build a food and beverage branding strategy that truly connects with guests. I’m also a self-taught graphic designer with a passion for bold, thoughtful branding. 5thHouse Studio was born from the intersection of my hospitality background and love for design. I know what it takes to make a venue stand out—not just visually, but emotionally, through storytelling and strategy. Whether you're launching your first concept or re-imagining an existing space, I’m here to help you create a brand that feels as good as it looks.
Your Restaurant's Success Starts Long Before Opening Day.
most restaurants don't fail because the food is bad
They fail because nobody could clearly answer three questions before opening: What exactly is this place? Who is it really for? And why would someone choose it over everywhere else?
When those questions go unanswered, everything that follows gets harder. The marketing feels scattered. The messaging shifts. The guest experience doesn't quite match the vision. And by the time it's obvious something is off, the damage is already done- in money spent, momentum lost, and a brand that now needs to be rebuilt from the inside out.
A rebrand can't fix a positioning problem. It has to be solved before you build anything else.
That's not a design problem. That's a strategy problem, and it's one we specialize in.
opening without a strategy isn't bold. it's expensive.
The window between concept and launch is the most valuable time you have. It's when every decision- menu, pricing, target guest, marketing, launch story- costs nothing but clarity to get right.
Once you open, every one of those decisions costs real money to fix.
~ 60%
80%
$0
of restaurants close within one year.
Most without never identifying why.
of those never had a defined brand position or pre-launch marketing plan.
is what strategy costs compared to a repositioning effort 6 months in.
We work with founders before the doors open and with owners who need to get back on track.
Together, we can build a foundation that the rest of the brand can actually stand on.
strategy first. design that follows.
concept clarity
Define your concept, positioning, target guest, and competitive edge before anything visual begins.
brand strategy
Build the story, voice, and guest experience framework that will guide every decision going forward.
visual identity
Design the brand. Logo, typography, color palette, and collateral. Your brand can launch with a clear strategic foundation underneath it.
launch & marketing
Build th pre-open marketing plan. This includes channels, audience, messaging, and a launch strategy that creates real demand before day one.
three ways to work together.
A focused strategy session to clarify your concept, sharpen your positioning, and figure out exactly what needs to happen next.
concept positioning session
Brand strategy + visual identity + guest experience alignment.
Everything you need to launch with confidence.
full brand development
A long term partnership from concept through post-launch, branding, pre-open marketing, and ongoing support as you grow.
opening partner
ready to build it right from the start?
The Concept Positioning Session is where most engagements begin. It's focused working son designed to give you clarity on your concept, your positioning, and your path forward, before you invest in anything else.
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Submit your inquiry - takes 2 minutes
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Complete a short pre-session questionnaire - so we hit the ground running
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Walk away with clarity - a defined concept, sharper positioning, and a clear next step